About B.E.S.T.
Black Economic Success Trust
BIPOC Economic Success Trust (BEST) dba Black Economic Success Trust stands as a transformative force, committed to driving tangible change in the lives of Black, Indigenous, and People of Color (BIPOC) communities, starting with the community we know best- the Black Community. Through innovative programs, partnerships, and advocacy, we are dedicated to dismantling systemic barriers, fostering economic empowerment, and nurturing inclusive entrepreneurship.
Ultimately, our impact will ripple across communities, sparking economic growth, amplifying diverse voices, and cultivating a landscape where BIPOC individuals and businesses thrive.
B.E.S.T. is a 501(c)(3) non-profit organization. Our mission is to empower Colorado's Black community by providing essential support to Black-led nonprofits, Black-owned businesses, Black professionals, and Youth. By convening resources and fostering strategic collaboration across all sectors, we pave the way for growth, innovation, and lasting impact. Through uniting diverse efforts and cultivating partnerships, B.E.S.T. strengthens the collective economic power of Colorado’s Black community, advancing prosperity, resilience, and opportunity for all.
B.E.S.T. Board of Directors

Carla
Ladd
• BEST Founder, Executive Director
• DenverBlackPages.com, President

Haroun
Cowans
• Board President, Fundraising Committee Chair
• Founder and CEO, Goshen Development

Dr. Jamal
Bowen
• Board Member, EYE Program Co-chair
• Founder, Empowering Community Entrepreneurs

Zelda M.
DeBoyes, Ph.D.
• Board Treasurer, Programs Committee Chair
• Retired City of Aurora Court Administrator; Univ Denver Adjunct Professor

Willie
Franklin
• Board Member, Development Committee
• Corporate Manager of Supply Chain Diversity, Bechtel Corporation

B.J.
Joyce
• Board Member
• Director, INROADS College Links
• Venture Partner, Rockies Seed Fund

Richard “Rich”
Rogers
• Board Member, Leadership Program Coordinator
• Regional President for Travelers Insurance Company

Michelle
Trail, MBA
• Board Member
• Executive at Oracle
• Founder of Traillionaires

Alicia “Lisa”
Young
• Board Member, EYE Program Co-chair
• Aurora Public Schools
• Founder & CEO, IDEAs
B.E.S.T. Advisory Council

Eddie
Koen
• Advisory Council Member
• President of the Institute for Educational Leadership (IEL)